How SundayAI Helped The Merry Go Round Engage Hundreds of Leads and Double Its Response Speed
"Before SundayAI, we were drowning in inquiries. Now, I finally have time to focus on growing the business instead of chasing replies. It's like hiring a superhuman team member who never sleeps."
The Merry Go Round (TMGR) is a design-forward, sustainability-focused company in Singapore that turns waste into wonder—offering stunning tiles and building materials made from recycled plastic, ceramic waste, and more. But behind the bold mission and beautiful products was a growing operational pain point: customer engagement.
"As we grew, so did the number of questions—product specs, lead times, custom orders. It got to a point where it was hard to keep up without slowing the team down," shared Dave Tai, Brand Manager at TMGR. "We needed a solution that could keep pace with our growth without sacrificing the warm, human feel we're known for."
The Challenge: Scaling Conversations Without Losing the Personal Touch
With increasing website traffic and demand from architects, interior designers, and eco-conscious homeowners, TMGR found itself:
- Struggling to respond to high volumes of inquiries quickly
- Losing potential customers due to response delays
- Lacking a flexible platform that could integrate smoothly into their existing workflow
That’s when they partnered with SundayAI, a generative AI platform that builds LLM-powered chatbots designed for real conversations—seamless, smart, and deeply customizable.
The Solution: SundayAI’s Plug-and-Play AI Chatbot
SundayAI worked closely with TMGR to understand their customer journey and built a chatbot that felt like an extension of the brand—friendly, informative, and always available.
Deployed directly on TMGR’s contact page, the chatbot now handles everything from initial queries and FAQs to product recommendations and quote generation.
Key benefits:
- Instant Replies, 24/7: The AI agent gives real-time responses, even after office hours.
- Smart Conversations: The chatbot guides customers to the right products and info, while qualifying leads.
- No Extra Tech Hassles: SundayAI’s tool integrated effortlessly with TMGR’s existing site—no coding, no complex setup.
The Impact: Faster Responses, Happier Customers, and More Sales
Since integrating SundayAI, TMGR has seen meaningful improvements:
- 2x Faster Response Time: Customer queries are answered almost instantly, reducing drop-offs.
- Higher Lead Engagement: The chatbot engages hundreds of leads per month—many of whom convert.
- Operational Efficiency: The team now spends less time on repetitive queries and more on what they do best—building the future of sustainable design.
“Our chatbot feels like a full-time team member now. It’s smart, reliable, and saves us hours each day”
Looking Ahead: Scaling Smarter, Growing Greener
With SundayAI now powering customer engagement, TMGR plans to deepen its AI adoption by:
- Expanding into inventory and logistics automation
- Offering personalized experiences through user behavior insights
- Supporting their expansion into new markets with scalable AI support
About The Merry Go Round
At its heart, TMGR is a brand that turns discarded materials into design statements. Its hero product, Robries, is a polymer sheet made entirely from recycled plastic—think shampoo bottles, food containers, and bottle caps, reimagined into sleek, stain-proof, and stunning surfaces.
Each sheet of Robries is:
- Weatherproof and termite-resistant
- Available in rich, earthy hues like Seaweed, Dark Fungi, and Peach
- Unique, with no two pieces alike
Whether you’re cladding a wall or topping a table, Robries is more than material—it’s a message.
Explore Robries
By embracing AI with SundayAI, The Merry Go Round shows how even the most tactile, design-led businesses can scale digitally—without losing their human touch.
PUBLICATION DATE: MAY 10, 2025